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Advertising is like Fashion; it draws attention by its combined originality of good taste, bad taste and imitators of all kind and ages. Yet, it creates a vast impact in trend setting, until the next big thing comes along or retrospect is reinvented, becomes classic and, it is a new trend all over again. – Lem Leal
Digital age, exuberantly has been the evolvement of any human-being's characterization, by taking center stage on any social media platform accessible, uninhibitedly impacting the masses and unifying the world in sharing: ideas, consciousness promote of any kind, re-discovering the known and the unknown, exploiting talent and entertainment, allurement culture appreciation, showing off living-on-the-moment experiences, news at-moment-time, endless accessible information, political correctitude, method of revenue and blooming businesses, educating, and etc. – Lem Leal
Digital design 3D composites of PDQ tray, Pegboard, Sidekick/Powerwing, Counter and Floor Displays that provides realistic depth allowing to see into space areas, size in proportions, color in ambience settings, texture in surfaces, mass/volume of item's quantities that make the client and the supplier gain a fuller understanding of what's prospective to be displayed. – Lem Leal
2D/3D illustrations almost provides realistic depth that allows the viewer to see into Spaces (negative/positive shapes), Size (proportions) Color (ambience/mood settings), Texture (surface quality forms), Mass/Volume (materials/solids) in combination making notice importantly the value of light and shadow movements that makes you gain a fuller understanding of what's being shown or displayed. – Lem Leal
Branding in order to be successful, should be looked at it as ARCHITECTURE in all angles of its elements of erection. When building in a city, only the one's strategically to erect; builds a landmark that will prevail, creating an impact of uniqueness with sense of long lasting impression of admiration and recognition of identity through its distinctive quality of its façade, structure and style. – Lem Leal
Packaging is the best presentation to engage and entice anyone's desire or yet not existing want, that creates an impulse of future commitment in considering its fulfillment. – Lem Leal
Some ancillary material used to support and reinforce media advertising, such as sales kits, technical specification sheets, presentation charts, news releases, letters, catalogs, booklets, trade shows exhibits, point-of-purchase displays. – Lem Leal
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Editorials play a crucial role in shaping public discourse and can be an important tool for media organizations to express their institutional opinions and guide public opinion on various issues. Involving the attitudes, opinions, and contents of something such as a newspaper, magazine, or television program pertaining to the literary and artistic activities or contents of a publication – Lem Leal
REELS are some of my web creative motion pieces as a Producer, Director, Caster, Film maker and Film editor
in collaboration of a talented and skilled team of Models, Hairstylist, Makeup Artist and Photographers, who contributed to make the story boards come to life, objectively meeting our goal. -Lem Leal
Photography segments in art direction from model casting through photographic direction in combination of on my own photography. – Lem Leal
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